When you’re looking down the grocery store aisle, the choices can be daunting. On one hand, you see name-brand products, with their vibrant packaging and heavy advertising. On the other hand, there are store-brand items, which are often more affordable but check here less familiar. Choosing store brands can be a smart way to cut costs without losing value.

Private label products are produced by outside manufacturers, under the store’s brand. Often, these products are very similar to name-brand versions. The main difference? Private label options don’t include the high costs of advertising that name brands build into their pricing.

Many people assume that cheaper products are not as good, but blind taste tests have shown that customers often can’t tell the difference generic brands and name brands. In particular when it comes to common household items like salt, the quality is practically identical.

For over-the-counter medications, the core ingredients are monitored and must meet the same standards, so whether you’re buying branded medicine or store-brand versions, you’re receiving a similar product at a lower price.

In additional areas like toiletries, you might feel a bit risky to try store brands, though you might be surprised. In case a product doesn’t meet your standards, the savings can add up over time. Many retailers even provide money-back guarantees on their private-label items, eliminating the risk to try.

The key is that you can start small. Try switching a few staples initially—like baking ingredients, household items, or snacks. Over time, you'll likely notice how much you’ve cut from your budget. By being open to private labels, you can make a big difference in your household budget without feeling like you’re sacrificing quality.